At the recently concluded GSMA WAS#9 event which took place in Kuala Lumpur, Tara Neal, Executive Editor of The Fast Mode spoke to Vladimir Smal, Head of Sales Department, SMS Division of Lanck Telecom, a leading international long-distance carrier (IXC) carrying voice and SMS traffic for operators around the globe.
Vladimir discussed among others the trends in the Operator messaging market, the challenges faced by Operators in the face of rising competition from Over-the-Top messaging providers and ways Operators are enhancing the monetization of their messaging traffic. Vladimir also spoke on how SMS is still the go-to tool for Enterprises for verification and engagement with their customers, the importance of revenue assurance solutions to address revenue leakages on messaging channels and ways Operators are protecting their messaging business.
Watch the video below for the full interview.
Other interviews from WAS#9
Interview with Patrick Gatt, Senior Manager - Wholesale & International Services of GO Malta on challenges and solutions for monetizing operator messaging traffic - here
Interview with Cedric Gonin, Senior Director of Marketing, Mobile Services of Orange on monetization of A2P traffic and the way forward for Operator messaging business - here
Interview with GSMA WAS#9 Chair Kathleen A. Leach on the Role of WAS on industry facilitation and collaboration for Operator interconnect and roaming services - here
Interview with Darragh Kelly, Chairman of the Board of Anam on the growth of the company and its solution offering as well as its role as the second time host of the WAS#9 event - here
Interview with Brian D’Arcy, Chief Commercial Officer of Anam on the trends in the A2P market, the challenges facing Operators in the messaging space and the monetization opportunities - here
Interview with Zoran Vasiljev, CEO of Apigate on the partnership with Anam for the delivery of highly accessible and secured messaging platform - here