At the recently concluded GSMA’s WAS#9 event hosted by Anam Technologies in Kuala Lumpur, Tara Neal, the Executive Editor of The Fast Mode spoke to Cedric Gonin, Senior Director of Marketing Mobile Services of Orange. Among the topics discussed include the growth trends in Operator A2P messaging traffic, the emerging Application types and Enterprises that are pushing this traffic and the challenges faced by Operators in growing their messaging business. Cedric also touches on the topic of monetization and shares on how Orange is leveraging Anam’s solutions in this space, specifically its SMS firewall solution to enhance the monetization of its messaging traffic.
Watch the video below for the full interview.
Other interviews from WAS#9
Interview with Patrick Gatt, Senior Manager - Wholesale & International Services of GO Malta on challenges and solutions for monetizing operator messaging traffic - here
Interview with GSMA WAS#9 Chair Kathleen A. Leach on the Role of WAS on industry facilitation and collaboration for Operator interconnect and roaming services - here
Interview with Darragh Kelly, Chairman of the Board of Anam on the growth of the company and its solution offering as well as its role as the second time host of the WAS#9 event - here
Interview with Brian D’Arcy, Chief Commercial Officer of Anam on the trends in the A2P market, the challenges facing Operators in the messaging space and the monetization opportunities - here
Interview with Zoran Vasiljev, CEO of Apigate on the partnership with Anam for the delivery of highly accessible and secured messaging platform - here