Cedric Gonin of Orange on Monetization of A2P Traffic and the Way Forward for Operator Messaging Business

At the recently concluded GSMA’s WAS#9 event hosted by Anam Technologies in Kuala Lumpur, Tara Neal, the Executive Editor of The Fast Mode spoke to Cedric Gonin, Senior Director of Marketing Mobile Services of Orange. Among the topics discussed include the growth trends in Operator A2P messaging traffic, the emerging Application types and Enterprises that are pushing this traffic and the challenges faced by Operators in growing their messaging business. Cedric also touches on the topic of monetization and shares on how Orange is leveraging Anam’s solutions in this space, specifically its SMS firewall solution to enhance the monetization of its messaging traffic.

Watch the video below for the full interview.

Other interviews from WAS#9

Interview with Patrick Gatt, Senior Manager - Wholesale & International Services of GO Malta on challenges and solutions for monetizing operator messaging traffic - here

Interview with GSMA WAS#9 Chair Kathleen A. Leach on the Role of WAS on industry facilitation and collaboration for Operator interconnect and roaming services - here

Interview with Darragh Kelly, Chairman of the Board of Anam on the growth of the company and its solution offering as well as its role as the second time host of the WAS#9 event - here

Interview with Brian D’Arcy, Chief Commercial Officer of Anam on the trends in the A2P market, the challenges facing Operators in the messaging space and the monetization opportunities -  here

Interview with Zoran Vasiljev, CEO of Apigate on the partnership with Anam for the delivery of highly accessible and secured messaging platform -  here

Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

PREVIOUS POST

Operator Interconnect and Roaming Services: GSMA WAS#9 Chair Kathleen A. Leach on Industry Facilitation and Collaboration

NEXT POST

Bruno Coindre of iBASIS on Monetization of Operator Messaging Business

THE EDITOR'S DESK

UPCOMING EVENTS

Artelligence 2019

Network Virtualization and SDN Asia

Network Virtualization & SDN Americas

Mobile 360 Digital Societies 2019

TADSummit 2019

MWC Los Angeles 2019

The Digitrans Forum 2019

Mobile 360 Eurasia 2019

ON TWITTER

ON FACEBOOK