At the recently concluded GSMA WAS#9 event which took place in Kuala Lumpur, Tara Neal, Executive Editor of The Fast Mode spoke to Vishal Gandhi, Associate Vice President – Product Management of Mobileum, a US-based roaming and data analytics solutions provider.
Vishal discussed among others the rise of A2P messaging as well as the imminence of Rich Communication Services (RCS), the challenges faced by Operators in the face of rising competition from Over-the-Top messaging providers such as Whatsapp and Viber and ways Operators are enhancing the monetization of their messaging traffic, in particular their A2P traffic. Vishal also shared on Mobileum’s campaign management solution which provides an API-based platform that Operators can link to, allowing them to monetize not only their traditional SMS traffic, but also their RCS traffic.
Watch the video below for the full interview.
Other interviews from WAS#9
Interview with Patrick Gatt, Senior Manager - Wholesale & International Services of GO Malta on challenges and solutions for monetizing operator messaging traffic - here
Interview with Cedric Gonin, Senior Director of Marketing, Mobile Services of Orange on monetization of A2P traffic and the way forward for Operator messaging business - here
Interview with GSMA WAS#9 Chair Kathleen A. Leach on the Role of WAS on industry facilitation and collaboration for Operator interconnect and roaming services - here
Interview with Darragh Kelly, Chairman of the Board of Anam on the growth of the company and its solution offering as well as its role as the second time host of the WAS#9 event - here
Interview with Brian D’Arcy, Chief Commercial Officer of Anam on the trends in the A2P market, the challenges facing Operators in the messaging space and the monetization opportunities - here
Interview with Zoran Vasiljev, CEO of Apigate on the partnership with Anam for the delivery of highly accessible and secured messaging platform - here