At the recently concluded Digital Transformation Asia 2019 (DTA 2019) event by TM Forum, Tara Neal, Executive Editor of The Fast Mode spoke to Mainak Mukherjee, Head of Telco Data Business Consulting, ADA. The DTA 2019 event which took place in Kuala Lumpur from the 12th to 14th of November 2019 saw major operators as well as leading vendors coming together to showcase solutions and service innovations in the digital transformation space.
ADA which stands for ‘analytics, data and advertising’ provides data solutions to power advertising across industries including the telco industry. ADA’s 280 million customer profiles provide the company a solid database that drills down to a very granular level to identify their distribution, location, traits and behaviours that can be used by telcos for targeted advertising.
The following video captures the full interview.
Other interviews by The Fast Mode at DTA 2019:
Quick Take: Comarch at TM Forum's Digital Transformation Asia DTA 2019
Quick Take: EverestIMS Technologies on Telco OSS at TM Forum's Digital Transformation Asia DTA 2019
Quick Take: Oracle on Digital Experience at TM Forum's Digital Transformation Asia DTA 2019
Interview with EXFO at TM Forum's Digital Transformation Asia DTA 2019
Interview with Hewlett Packard Enterprise at TM Forum's Digital Transformation Asia DTA 2019
Interview with Openet at TM Forum's Digital Transformation Asia DTA 2019