Martin Morgan, Marketing Manager Openet writes..."story of a wireless subscriber opening up his or her monthly mobile bill and seeing numbers that would make most people’s jaws drop. This is the case of bill shock, the unwanted (but not uncommon) trend that continues to plague the mobile data-driven world. In addition to regular text and video messaging and video and music streaming, web browsing and app downloading has risen to mammoth proportions. Consumers’ increased appetite for data signals the need for wireless usage monitoring services to help them stay in-line with their data allowance, and to help operators avoid inflicting a bad case of bill shock on unsuspecting customers."
