Openet, a global leader in high performance transaction management software for network operators, has recently published a white paper on 'Top 5 solutions to enable delivery of value based services'.
The paper relates to an earlier post [Read more] on the same topic and covers the following use cases:
1. Simple Pricing for Basic Bundles
[Use case 1] Application service passes - A twitter or facebook pass for $2 / month. Here the customer can use unlimited twitter or facebook, and no other data service. In markets where ARPU is traditionally low, offering such low cost access for specific apps is a good way of helping data adoption and encouraging usage.
2. Dynamic Offers
[Use case 1] Notification of Limit Plus Upsell Message -Real-time usage information, delivered direct to the device, and the ability to buy, provision and use services in real-time.
[Use case 2] Purchase of Add-on Data Pass -Upsell an additional data block (e.g. 1GB) when the customer uses up their monthly data allocation.
3. Policy controls
[Use case 1] Upselling additional speed—Upselling data block at high speed, when a customer has reached their limit and speed is throttled, and / or selling speed boosts for specific services (e.g. hi def video).
[Use case 2] - Manage access for individuals and devices—Based on consumption, speed, time of day and applications accessed.consumption, speed, time of day and applications accessed.
[Use case 3] - Shared data plans—Family group and multi-device plans and the ability to restrict access—e.g. for parental controls (access by application, time of day, location—e.g. school) and tethering controls.
5. Roaming
