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Zain KSA Deploys Astellia CEM to Strengthen Customer Service Satisfaction

Zain KSA Deploys Astellia CEM to Strengthen Customer Service Satisfaction Image Credit: Zain Group/Astellia

Zain KSA has signed a three years' agreement with Astellia, a leading provider of network and subscriber intelligence to strengthen its customer service satisfaction. As part of the agreement, Astellia will support Zain to launch a network based customer experience analysis program. The agreement comes as a new step in the transformation plan Zain KSA is undergoing since early 2014.

The deal is also part of Zain KSA' s network expansion and upgrade agreement worth 4.5 billion SAR (US $1.2 billion) with five leading global technology companies.

Hassan Kabbani, CEO, Zain KSA
We are happy to join forces with Astellia to provide more qualitative service to our customers, and this move forms a further step in our commitment to enhance our services and our network. We always consider ourselves the operator that puts the customer first, caring more about their needs and feedback.

Christian Queffelec, President & CEO, Astellia
The agreement we signed with Zain KSA comes in the wake of a long-term partnership, and today we are proud to be part our partner’s strategy to provide the best customer experience on their network.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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