Akamai Technologies, the leading provider of cloud services for delivering, optimizing and securing online content and business applications, has announced that the company's Predictive Video over Cellular capabilities are currently in successful trials with five Mobile Network Operators (MNOs), including EE in the UK. Akamai is leveraging Nokia Networks Liquid Applications to optimize subscribers' web and video experince.
Matt Stagg, Principal Network Strategist, EE
One MNO currently trialing Predictive Video over Cellular capabilities is UK provider EE. The Predictive Video over Cellular solution is a next step in our work to optimise the mobile video experience for customers across the UK. Building our 4G network has driven an amazing appetite for video on the go and this trial, along with work with the Mobile Video Alliance, is an innovative approach to making that experience both better for the user and more efficient within our network.
Combining Predictive Video over Cellular with our Liquid Applications makes it more efficient to notify upstream content providers and mobile device clients as to the most efficient time to fetch subscriber content. This is achieved using distributed computing functionality within the mobile base station that can extract real-time cell load information to offer a better user experience related to access to high quality video content..
Lior Netzer, vice president and general manager, Emerging Mobile Business Unit, Akamai
The capabilities made possible by the Predictive Video over Cellular solution are a potential game changer as it relates to delivering a phenomenal, personalised subscriber experience. Giving subscribers the content they want, when they want it and at the highest quality possible presents great opportunity for the entire mobile ecosystem.
