Irdeto, a multiscreen, revenue assurance and media protection solutions provider for pay TV operators, OTT service providers and content owners, this week announced that the PT Mega Media Indonesia Group, owner of satellite pay TV service, Orange TV, has selected Irdeto’s end-to-end multiscreen services to support the launch of Genflix, Indonesia’s first-ever commercial over-the-top (OTT) content delivery service. Genflix offers streaming services for cable TV channels and video-on-demand in Indonesia, providing a vast range of premium offerings across a variety of smart devices, such as mobile phones and tablets.
According to Irdeto, with its multiscreen solution, Genflix can manage, deliver, secure and monetize content on any device, generating new revenue streams for the PT Mega Media Indonesia Group. A unique feature of Irdeto Multiscreen is that in addition to providing protection for premium content, the service will also enable Genflix to offer consumers a more personalized and user-friendly experience across a variety of devices. This is especially important in today’s market as consumers increasingly own a couple of connected devices such as smartphones and tablets. With Irdeto Multiscreen, Genflix can focus on its core business and grow its revenue without having to deal with the complexity of content distribution, media protection, DRM support and licensing rights which are managed by Irdeto’s Multiscreen solution.
Supeno Lembang, President Commissary, Orange TV
We are delighted to be expanding our long-term partnership with Irdeto to maximize the full growth potential of Genflix. With our unique prepaid business model and national broadcasting rights to the Barclays Premier League, we needed a strong multiscreen partner to ensure our content is securely delivered onto any screen for our consumers. We are confident that Irdeto will deliver the excellent service that we have come to expect from our experience with working with them, and help us reach our initial target of one to three million subscribers.
Bengt Jonsson, Vice President Sales, APAC, Irdeto
As today’s OTT services and business models evolve, it is crucial for operators like PT Mega Media Indonesia Group to have a fuss-free, flexible and integrated end-to-end solution to conveniently and quickly roll out their offerings to consumers. We are excited to work with PT Mega Media Indonesia Group on Indonesia’s first-ever commercial OTT service. Through our continued partnership, we are confident Genflix will quickly establish itself with consumers as the new way to consume OTT content.
