Media Distillery, the leading AI technology provider in video UX optimisation, has announced that Swisscom Switzerland’s leading diversified telecom service provider, has completed the deployment of Ad Break Distillery™ to power its novel Replay Comfort ad-free product offering which enables viewers to avoid commercials in Replay.
The operator has also gone live with EPG Correction Distillery™ to enhance user experience (UX) on its 50 most popular channels for the entire customer base of 1.6 million households subscribing to blue TV super-aggregated service. The deployment of this market-leading Media Distillery solution supersedes a platform which Swisscom initially developed in-house.
Both award-winning solutions are part of Media Distillery’s Time Marker Suite, which harnesses AI and ML to automatically analyse broadcasts across multiple channels in real-time to identify the beginning and end of programmes, and also of the ad breaks within them. This capability allows operators of video platforms to enhance their catch-up and replay experiences across the entire lineup of content without being dependent on individual broadcaster data.
With Ad Break Distillery, Swisscom can identify the placement of ads, and enable skipping for the myriad channels which don’t provide ad break markers. So Swisscom can provide a consistent user experience across its Replay TV channel line-up, adding more user value to the Replay Comfort option.
Philipp Wuethrich, Head, TV and Smart Products Backend Software Development, Swisscom
What we have seen from our early initiatives in providing ad-free experiences is that customers’ Net Promoter Score (NPS) for the ad-free product is significantly higher than for other products. That's important for us and that's what binds the customer to our platform. With Media Distillery’s Ad Break Distillery, we can be confident that this much-appreciated seamless ad-free experience can be enjoyed by more customers. We see that the conversion level, in other words using the markers to skip advertisements, is extremely high for Replay Comfort users; once they take up the package, they rely on it heavily. Thanks to Media Distillery technology we’re creating a proper, fully ad-free experience for our customers, enabling us to bundle a high-quality product which embraces our customers’ best-loved channels.
Roland Sars, CEO, Media Distillery
We are extremely proud that our technology is enhancing Swisscom’s TV user experience. Swisscom stands at the forefront of innovation in the European industry, and its abiding commitment to delighting customers is widely acknowledged; it's an honor to be Swisscom's partner.
