Optus Wholesale has announced an exclusive five-year prepaid agreement with My Mobile Data (MMD), a mobile virtual network operator (MVNO) in the country. The deal will enable MMD to leverage Optus 4G network to provide customers with access to data-hungry content, such as streaming video on-demand (SVOD) and audio.
The announcement coincides with the confirmation that MMD, through its brand OVO, will provide its customers unique content for the Australian V8 Supercars as part of a new three year deal, which will offer subscribers access to live trackside commentary and archive footage. With more than 3.5 million V8 Supercars fans in Australia, OVO is targeting a large audience with its no contract prepaid plans. The new media-telco introduces ‘OVO Time’ for viewing V8s content, meaning customers don’t have to worry about data usage when viewing videos, live audio streams and race statistics.
Rob Parcell, Managing Director Optus Wholesale
Optus understands the importance of unique and engaging customer content and we are excited to be supporting OVO to deliver its customers content like the V8 Supercars, following our own recent Cricket and English Premier League content deals.
Matt Jones, CEO of MM Data
We are re-inventing the traditional telecommunications model creating a hybrid between an SVOD and Telco that will provide allowances for the consumption of entertainment and ‘OVO content’ for sports and entertainment fans, in addition to general data allowances for everyday use and unlimited national calls and SMS
