Amdocs introduces Wi-Fi Experience Solution, enabling service providers to quickly launch new Wi-Fi services. The pre-integrated Wi-Fi control and monetization solution enables seamless access between 3G/4G networks and Wi-Fi for optimal customer experience. The solution pre-integrates key Amdocs network control products as a single Wi-Fi system and comprises products such as Amdocs Service Controller (AAA), Amdocs Policy Controller, Amdocs Subscriber Data Broker and a portal integration framework. This allows service providers to extend existing data services to include Wi-Fi.
"Service providers are seeking ways to easily integrate Wi-Fi into their offerings, such as providing a shared data quota across multiple devices and networks," said Rebecca Prudhomme, Amdocs vice president for product and solutions marketing. "Unlike standalone Wi-Fi solutions, the Amdocs Wi-Fi Experience Solution offers a common data subscription management approach across 3G/4G/Fixed and Wi-Fi, and ties into existing payment systems for service monetization. ”
"We expect handset Wi-Fi usage to grow to more than 60 percent of overall mobile phone traffic in the next few years, while tablet Wi-Fi usage will remain constant at more than 80 percent of traffic," said Chris Nicoll, principal analyst at Analysys Mason. "Service providers must capitalize on Wi-Fi's popularity and are now attaching increased significance to Wi-Fi as a service differentiator, using it to deliver incremental value to their customers and to open the door to new monetization opportunities.”
