Openwave Mobility is collaborating with Sandvine on a joint solution to enable CSPs to deliver advanced monetization capabilities by empowering them to rapidly introduce new layer 7 services including targeted video optimization, innovative pricing models, and subscriber self-care. The joint solution helps operators avoid the traditional complexities of multi-vendor product deployments and allows rapid creation and deployment of premium services and pricing models.
"Sandvine’s Policy Traffic Switch offering advanced traffic classification and steering at 120Gbps throughput per unit, combined with Openwave Mobility’s Integra4, value-added Services (VAS) platform with throughput of 100Gbps of Layer 7 traffic, provides operators with the most scalable mobile data applications solution available on the market today."
"... These services can include video optimization, parental controls or even dynamic content insertion for engaging users with inline promotions. These promotions typically include new Application-based Price Plans which are easy for subscribers to adopt and are known to lead to significant incremental ARPU increase"
"Sandvine’s legacy of accurate traffic classification and redirection technology provides the most granular control of video assets available today,” said Don Bowman, CTO, Sandvine. “By redirecting only relevant video traffic, the Sandvine-Openwave partnership provides operators with a scalable solution that reduces latency and increase quality of experience for video subscribers worldwide ”
"Empowering operators to intelligently steer data traffic at high speeds for video optimization, and to launch meaningful data promotions to targeted subscriber segments is now a must-have, for any operator looking to monetize their wireless data infrastructure,” said Indranil Chatterjee, VP Product Management, Marketing & Strategy, Openwave Mobility.”
