Mphasis, a Bangalore-based IT services company which is majority-owned by Hewlett-Packard, launched the Mphasis Digital Customer Experience Management (CEM) solution set, a technology solution designed to provide complete customer experience management which is device and channel agnostic.
Partnering with MCorpCX and other key solution providers in this space, including Adobe, Artificial Solutions and Lavastorm, Mphasis, via the Digital CEM, delivers a comprehensive solution that covers Digital Transformation, Digital Marketing, Intelligent Experiences and Care Transformation. According to Mphasis, the Digital CEM solution helps maximize customer experience by continuously improving processes and technology. Focused on identifying, anticipating and satisfying customers' needs across all touch points, the company's solutions help clients to improve profitability and increase retention and loyalty.
Digital Business is the next ‘industrial revolution’ and will cause tectonic shifts in the market place. During such times, excellence in customer experience has been proven to be an essential ingredient of a successful business. Digital Technologies offer a spectrum of exciting possibilities to shape customer experience. Our Digital Customer Experience framework will enable business enterprises to leverage Digital Technologies in creating a positive end-to-end customer experience.
Megan Burns, Analyst and Forrester Research
Companies must go beyond good intentions and adopt business discipline to turn their aspirations into reality, companies must take their customer experience efforts from ad hoc to mature. A truly differentiating customer experience may require a company to operate in a drastically new way. Four gaps that keep businesses from delivering great customer experiences are performance, convenience, personalization and trust.
