Salesforce and Snowflake announced new zero copy data sharing innovations that will enable customers to unlock more value from their data.
This deepening of the partnership between the two companies will help customers securely collaborate with data in real time between Salesforce Customer Data Platform (CDP) and Snowflake, minimizing the risks, costs, and headaches from traditional sync methods.
In today’s digital-first world, consumers want personalized, connected, and trusted engagements. According to a recent Salesforce report, 73% of customers expect companies to understand their unique needs and expectations — up from 66% in 2020. Personalizing these customer relationships, however, requires companies to build a single source of truth for customer data — something most companies struggle to achieve. Customers like AT&T are already tapping into data to personalize relationships with their customers. The new partnership will make this more consistent.
By bringing Salesforce and Snowflake data together, we can make customer experiences truly memorable and enrich in real time our understanding of every customer to build lasting loyalty
To bring enterprise data together, IT teams typically build and maintain complex data pipelines, resulting in multiple copies of data that are complex and expensive to move and maintain, and often end up out of sync. The new data sharing capabilities will allow Salesforce Customer Data Platform (CDP) customers to build segments and surface insights on data from Snowflake as if it lived natively in the CDP. It also works in reverse, enabling a data analyst in Snowflake to write queries that join native Snowflake data with Salesforce Customer Data Platform data, without having to copy or move the data to Snowflake first. Now Salesforce and Snowflake admins can have more control and better manage risk and permissions when sharing data. These integrations are backed by Snowflake’s data collaboration capabilities that allow people to discover, acquire, and share data, data services, and applications across clouds and industry standard open data platform technologies like Apache Iceberg.
These new data sharing innovations grant secure, native, and open access to the data where it already lives, and allow organizations to deliver intelligent, memorable experiences based on a single source of truth for each and every customer.
David Schmaier, President and Chief Product Officer at Salesforce
Companies struggle to deliver real-time personalization at scale and automation because data resides across different clouds, technology stacks, and enterprise systems. These new data sharing innovations grant secure, native, and open access to the data where it already lives, and allow organizations to deliver intelligent, memorable experiences based on a single source of truth for each and every customer.
Andy Markus, Chief Data Officer at AT&T
In today’s digital-first world, our customers expect to connect with us in the most meaningful ways. Previously, this typically required costly and complex technology integrations, but by bringing Salesforce and Snowflake data together, we can make customer experiences truly memorable and enrich in real-time our understanding of every customer to build lasting loyalty.
