Movius, a leader in messaging and call completion technology for telecommunication providers around the world, last week said that the company's Converged Messaging Services can help to make mobile possible for cable operators. The company added that the US Cable operators have a great opportunity to win a major slice of the wireless phone services market.
According to Movius, it has developed a unique split voice line and converged messaging service called myIdentities, which enables Cable companies to mobilize their fixed customers, leverage their content assets and seamlessly port user context, preferences and associated services to their mobiles, providing a truly personalized service for cable customers. These services are packaged together within a mobile identity branded by the cable service provider. By taking advantage of their own Wi-Fi networks, using myIdentities TDM and Wi-Fi capabilities, Cable MSOs can offer mobilized and unified services which add value for customers and in turn allow operators to increase revenue, said Movius.
The myIdentities solution also enables end users to mobilize their home and work contact numbers on dual lines through a single mobile device, allowing them to complete both personal and business activities wherever and whenever they want. Its split line capability allows for two payment plans for each line to generate additional ARPU and integrates seamlessly onto existing Wi-Fi networks.
"Cable MSOs should be looking to expand their mobile services to enable end users to have the same capabilities they have at home and at work on the go. Pay TV providers are just beginning to delve into offering mobile to their customer base. With over 900 million global subscriber households, this represents a substantial revenue expansion opportunity for us to bundle mobile as well. By adding services with more value to the current market, Cable MSOs can increase revenue and reduce churn, improving customer loyalty and making customers stickier. A solution like myIdentities offers important capabilities to suit today’s modern consumer by adding value and mobility.”
- Jose Romero, VP of Marketing, Movius
