Enterprise voice is a dynamic ecosystem, and the best solutions are ones that continually adapt to the changing business landscape. As companies have transitioned to hybrid workforces, the entire realm of business communications has undergone significant transformations.
But in this context of fundamental change, enterprise voice has continued to serve as the critical infrastructure that underpins collaboration and productivity across organizations. The entirety of business communications has undergone significant transformations embracing cloud-based tools. With the global cloud market growing and the rapid surge of digital transformation initiatives, we’ve seen an influx of new entrants and methodologies that enable voice for enterprises.
It’s easy to make the case that the cloud communications market has become saturated. Many emerging solutions focus on short-term fixes to enable collaboration, and not enough on a long-term solution to modernize communication stacks. These temporary measures often lack the comprehensive capabilities needed to address the intricate demands of business networks. Without a holistic voice solution in place, it’s all too easy for investments in cloud and digital transformation to underdeliver.
Throughout BCM One’s lifespan, we’ve seen the nuances of enterprise voice. As we delve deeper into these nuances, we are excited to share insights, experiences, and the knowledge BCM One has garnered over the years, providing a clear perspective on the company’s trajectory and industry projections.
The changing landscape of business communications
As companies have gravitated towards hybrid workforces, the imperatives of effective communication have become even more pronounced to bridge physical and digital divides. Enterprise voice, once a means of overcoming geographical divides, now serves as the connective tissue that goes beyond time zones, disparate work environments, and past boundaries of communication channels. Whether through voice, video, chat or shared workspaces, organizations can ensure a cohesive workflow with modern communication tools.
Organizations harness the true power of these unified communication solutions when they seamlessly integrate with the entirety of a company's digital ecosystem. In an era where business continuity and agility are paramount, the best UC and UCaaS solutions go beyond being merely robust; they are designed to adapt and evolve alongside the dynamic needs of the organization. These solutions not only bridge gaps but also foster innovation, enabling enterprises to remain responsive to ever-changing market conditions, while ensuring that every team member can contribute and collaborate regardless of their location or preferred means of communication. UC and UCaaS have not just evolved; they have become essential enablers of the modern, inclusive and adaptable workforce. Demand for UC and UCaaS has opened the door for new providers and agile solutions to fill the gap.
The challenge: rapid expansion and over-saturation
The growth of the global cloud market has brought its own set of challenges—one of which is a market that’s become saturated with new players offering their own solutions. In this densely populated landscape, there's been a noticeable trend of solutions that prioritize immediacy over longevity. But while a stop-gap solution designed to bring employees and companies together may offer short-term gains, it often lacks the depth required to comprehensively serve and scale the needs of complex business networks.
BCM One has focused on rounding out some of the gaps in our product offering through acquisitions, which has contributed to the company’s revenue growth of 119% over the past three years. These acquisitions have enabled us to offer competitive services not just in the short term, but into the future.
For example, acquiring the assets of Flowroute from Intrado Corporation added to BCM One’s portfolio of automated solutions for channel partners, dealers and end users. We’ve focused on building on a strong foundation that can support evolution over time and allow our customers to respond to changing economic and industry demands.
Rising above: true differentiators
Being a leader in an industry as competitive as enterprise voice means consistently showcasing your ability to stay ahead of the curve. It’s about being grounded in telecom solutions that have shaped consumer preferences and businesses for years and a champion of innovation that delivers true reliability. In other words, it’s a two-fold strategy: a) continually listening to client needs, and b) embracing next-generation communication tools to address those needs.
BCM One’s suite of NextGen communications and managed servicesis a testament to its adaptability. We offer modern, cost-effective, scalable services, predictable pricing, network security and the ability to choose from a wide range of service options. For us, it’s about more than just providing secure and reliable communications. It’s about tailoring our solutions to complement broader and unique business strategies.
The Microsoft Teams effect
Partnerships play a pivotal role in enhancing the capabilities of an organization, and BCM One's collaboration with Microsoft exemplifies this synergy. Our working relationship, which stretches back over a decade, has enabled us to bolster the native features of Microsoft Teams with robust enterprise voice capabilities. By combining our enterprise voice solutions with the collaboration tools within the platform, the Enterprise Voice feature lets companies use Teams as a phone system. We also offer Direct Routing and Operator Connect functionality, enabling organizations to establish a fully integrated cloud-based SIP connection to Teams with external voice connectivity.
Moreover, Microsoft's cloud backbone empowers our clients, global businesses, the ability to quickly scale in response to changing needs. This partnership means BCM One enables voice solutions that have capabilities like sophisticated call insights and AI-powered voice refinements.
A testament to growth
BCM One’s growth is a testament to our approach to expansion. The company recently acquired Pure IP, which represents our ninth strategic acquisition amplifying our suite of NextGen communication offerings. Pure IP's capabilities have reinforced BCM One as a trendsetter in the industry, helping shape how businesses communicate around the globe. Pure IP's existing infrastructure will expand our footprint in markets and regions where we previously didn't have one.
Pure IP is also a Modern Work Specialist Partner, which is a global community of partners designed to connect organizations with everything they need to build and deploy successful business solutions. The program has enriched BCM One service offerings in multiple ways. Our voice solutions fit seamlessly with the Teams platform, offering integrated voice, chat, video and collaboration tools.
Reflecting on the trajectory of enterprise voice and its implications for modern businesses, it's self-evident that we’re on the cusp of a transformative phase. BCM One, through its recent strategic approach to acquisitions, has not only fortified its current position but has also laid a robust foundation for the future. But these acquisitions go far beyond simply increasing footprint. They're also about assimilating expertise, strengthening core offerings, and ensuring that customers and partners succeed not only in the short term but remain well-poised to address the evolving demands of businesses.
Industry trends indicate that the hybrid work model is here to stay—and with it, the need for seamless, comprehensive, end-to-end communication platforms. Whether your workforce operates from within the same location or is spread across the globe—or, as is most often the case, some combination of the two—it’s essential to find a partner that offers these comprehensive solutions rather than fragmented services.
To learn more about how BCM One can support your communications and network infrastructure, visit www.bcmone.com/contact-us/.
