Zain Group, a regional telecommunications service provider headquartered in Kuwait and with operations in eight countries has selected ResponseTek's Listening Platform™ to power its multi-channel, multi-country customer experience programme throughout the Middle East and African regions.
ResponseTek, the leader in enterprise Customer Experience Management (CEM) software solutions, said that Zain will leverage its solution to standardize its key customer metrics for benchmarking across the business through collection, analysis and reporting of all customer feedback. The inputs will greatly facilitate Zain's operational improvement initiatives.
“Improving our relationship with, and the experience of, our customers is a key strategy at Zain. We have over 4000 employees that work hard every day to improve our customers experience across our business. We will continue to challenge ourselves and set new performance standards by investing in the future of our customers and seeking knowledge and innovation in order to exceed expectations in serving our communities. Our commitment to the customer is deeply rooted in our brand values and our partnership with ResponseTek to drive our customer experience program is a testament to our continued dedication."
- Scott Gegenheimer, Group CEO of Zain
“We are proud to have been selected by Zain as the software to power their customer experience program. Throughout our discussions, we witnessed Zain's deep understanding of, and a commitment to, enhancing the customer experience. We now look forward to working with the team to collect feedback and monitor improvements to how customers interact with Zain."
- Syed Hasan, President and CEO of ResponseTek
