Mobile TeleSystems (MTS), Russia’s largest mobile operator recently announced the launch of KION, an over-the-top (OTT) video streaming platform for mobile devices and smart TVs.
The revamped app — available in the Google Play and Apple App stores — features thousands of films and hundreds of TV channels, and it will also be the exclusive home for a slate of original MTS and partner content.
KION aims to provide a unique offering for Russian viewers that brings together world-class licensed content with a steady stream of unique, exclusive titles — KION Originals — including feature films, documentaries, and comedy and drama series. KION’s library will also be supplemented with content from MTS partner Channel One Russia, the country’s most-watched TV network.
In addition, together with the new platform MTS Media is launching a new flexible film format — called kinostories. Viewers can choose to watch a kinostory either in a single session or, alternatively, as a series of specially-edited 10-15 minute segments. Kinostories put users in control of the viewing experience, enabling them to consume content when, where, and how they want — from a relaxed weekend evening at home to a few free minutes during the weekday commute.
Vyacheslav Nikolaev, President & CEO, MTS
Launching an online streaming platform under a new brand is a major milestone for MTS as well as a strategic step forward. I am confident that KION will provide viewers an exhilarating experience full of excitement and emotion. This provides a great opportunity for us to strengthen brand loyalty across the entire MTS ecosystem.
Igor Mishin, CEO, MTS Media
KION is always online and ready to share exciting events one after another — a hypermarket of experiences. Looking ahead, we have filled our pipeline with a slate of originals, with new exclusives premiering every month in 2021.
