mGage, a leading global mobile messaging provider, this week launched the first-of-its-kind solution to bring Mobile Payments within the Rich Communication Services (RCS) channel.
This advanced and pioneering technology creates a seamless and richer experience for customers while delivering a strong ROI for brands. By leveraging the high engagement rates of RCS and the increased conversion rates of mobile payments it provides a ground-breaking solution within one platform.
By working closely with UK Mobile Network Operators (MNOs) and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill – mGage has inaugurated its industry-leading, innovative solution that marries the proven capabilities of RCS and Mobile Payments into a single industry-compliant solution.
By bringing together RCS and Mobile Payments, end-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. With in-built brand verification within RCS channels, consumers also have peace of mind knowing who the message is from.
Nick Millward, VP Europe at mGage
With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app.
