Persado, the leading artificial intelligence (AI) platform on Thursday announced the results of an innovative collaboration with Adobe to create tailored, personalized experiences for Vodafone Italy customers.
This collaboration drove consistent double and triple-digit increases in conversion rates for Vodafone by combining the power of Adobe’s customer analytics capabilities to segment and target audiences with Persado AI-language capabilities to deliver the best message to the appropriate audience, said Persado.
Vodafone wanted to elevate their personalization efforts in 2020, but found that to give customers a truly tailored experience was impossible without the effective use of words to deliver exactly the right message at the right time to the right customer. Vodafone used Adobe Target and Persado’s AI-based language platform to enable Vodafone to deliver the most effective message for each audience segment within the My Vodafone App.
With customer experience at the forefront, Vodafone also applied Persado and Adobe Target to promote its new Try & Buy campaign, promoting a free trial of their 5G Unlimited plan across the entire digital customer journey. This multichannel campaign included the outbound channels of SMS and push notifications, as well as an inbound channel via the in-app catalog. Vodafone leveraged Persado to reveal the most effective emotions, words, and formatting elements across each stage of the digital journey. With Adobe Target, Vodafone was then able to seamlessly serve the best performing messaging to the right audience. The result was a 120% average conversion rate uplift, contributing to 25% of their digital quota, claims Persado.
Federico Panizzi, Head of Digital Customer Marketing, Vodafone Italy
Persado and Adobe are important partners to help us deliver that personalization with the right message every time, and further boost our CRM activities.
Mario Imparato, SVP Europe, Persado
Persado’s core belief is that words matter and through AI-based language we are helping brands achieve results while maintaining brand voice and increasing engagement.
