Rakuten and SQREEM Technologies recently announced the launch of Rakuten SQREEM, a new company that provides AI-based marketing solutions.
Rakuten SQREEM will provide advertising companies located in Japan with marketing solutions built on AI-based behavioral pattern analysis. The new company will utilize the data provided by the more than 100 million Rakuten members in Japan and the behavioral pattern analysis data owned by SQREEM to provide marketing solutions enabling media buying for internet advertising and the precise analysis of consumer behavior. The system will aim to create new value and improve ad performance in the Japanese market by providing advertisers with a clear picture of increasingly complex consumer behavior.
In Singapore and countries throughout Asia, SQREEM provides marketing solutions that are not dependent on individual consumer attributes by utilizing a behavioral pattern analysis platform that combines the collection and analysis capabilities of their proprietary AI technology and big data acquisition technology to analyze the massive and complex consumer behaviors and contexts that cannot be analyzed by human beings using open data.
