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Latest News | mobile marketing solutions

Pay No 'Attention' To Visibility Metrics in 2023

1 year ago
Mobile screens have many distractions. There is a lot of text, color, sound, and motion - and fingers are scrolling…

TIM Teams Up with DigitalReef for New Mobile Marketing and Advertising Channel

TIM, the leading 4G operator in Brazil, has teamed up with DigitalReef, a global mobile marketing and advertising technology company, to…

Indosat Ooredoo Launches Augmented Reality-based Digital Advertising Service 'iAds'

Indosat Ooredoo Business this week launched an innovative service 'iAds', a digital ad platform that is designed by utilizing Augmented…

Commentary: Enhancing User Trust and Transparency with iOS 14's 'Opt In' Policy

3 years ago
Three months after its first preview at the company's Worldwide Developers Conference, Apple released its fourteenth and most current version…

Rakuten, SQREEM Team Up to Launch New AI-based Marketing Solutions Company

Rakuten and SQREEM Technologies recently announced the launch of Rakuten SQREEM, a new company that provides AI-based marketing solutions. Rakuten…

Swisscom to Start Testing Beem Interactive Marketing Platform in August

Swisscom announced that it will start testing its interactive marketing Beem platform with Radio Energy this month. Radio Energy is…

Syniverse APIs to Add Messaging to Listrak’s Cross-Channel Offerings

Digital marketing company Listrak has teamed up with Syniverse to expand the suite of mobile marketing services Listrak offers retailers…

TIM Brazil Partners Gemalto to Develop New Mobile Marketing Solution

TIM Brazil has established an exclusive partnership with Gemalto to develop a new mobile marketing tool for monetization and to…

App Advertising Optimized by Location Context to Reach $44B by 2020

App advertising, using context and location targeting, will exceed $44 billion by 2020, up from an estimated $13 billion last…
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