Mobily Modernizes Enterprise and Data Center Networks with Cisco SDN Solution

Mobily Modernizes Enterprise and Data Center Networks with Cisco SDN Solution Image Credit: Cisco

Etihad Etisalat (Mobily), a leading mobile and data service provider in Saudi Arabia, said it has awarded Cisco a contract to modernize its enterprise and data center networks.

The deployment of Cisco’s Application Centric Infrastructure (ACI) comes as a major step toward Mobily’s evolution to full software-defined networking (SDN) that will accelerate application deployment and significantly reduce operational costs through policy-enabled workflow automation.

According to Cisco, the ACI will help accelerate Mobily’s time to revenue for new services, reduce total cost of ownership and strengthen the service provider’s ability to rapidly meet customers’ evolving needs. In addition to yielding significant cost savings, turning the manual process of provisioning and delivering applications into a simplified, automated process will also enhance security compliance and customer experience. Security policy automation will improve Mobily’s capability to isolate and protect workloads and allow security controls to be implemented closer to the data they are intended to protect.

Mobily is among the top telecom operators in the Middle East that provides wide international roaming Internet services through Fourth Generation (LTE) technology, in partnership with 124 operators in 56 countries.

Maziad Alharbi, CTO, Mobily
Our relationship with Cisco over the years has enabled us to generate maximum value from our investments in network architecture. The adoption of the ACI is a significant step for in the evolution of Mobily’s services and infrastructure. With incremental growth in the demand for data, this drive will better position us to provide our customers with a wider portfolio of high-quality telecommunications services and boost our standing as a technology leader.

Andy MacDonald, VP, Global Service Provider, Middle East, Africa and Russia, Cisco 
The SDN is becoming an increasingly important strategic imperative for Mobily as it continues to expand its networks and services and develops an infrastructure that can address customers’ needs well into the future.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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