Airtel Lanka and Gemalto recently announced the deployment of Gemalto's Device Management platform in Sri Lanka that enables Airtel's subscribers to have instant access to their favorite 4G data services such as email and internet. Gemalto will also provide marketing tools for targeted promotional campaigns and allows its subscribers to experience 40% faster internet.
Switching to a new mobile device is very common for subscribers in Sri Lanka. With the help of this solution, Airtel Lanka is able to automatically detect and configure its subscribers' devices over-the-air and avoid any interruptions in their internet services. Gemalto claims that its solution provides the industry's largest knowledge repository of over 175,000 device references from over 2000 manufacturers.
This library is constantly updated to include the latest, local, and even non-branded models not recognized by GSMA, allowing Airtel to offer an out-of-the-box experience to its subscribers, said Gemalto.