TIM Brazil has established an exclusive partnership with Gemalto to develop a new mobile marketing tool for monetization and to improve convenience for customers. The partnership is also aimed at expanding the opportunities to offer innovative apps from third parties developers.
The mobile app push solution, part of Gemalto's LinqUs Mobile Engagement and Monetization product suite, is an innovative channel that suggests operator and partner apps and other content downloads via interactive smart messages, greatly simplifying device lifecycle management regardless of where or when a handset is purchased.
In addition to receiving offers and app suggestions selected to match specific interests and profiles, the solution enables TIM customers to securely download recommended apps without using their purchased data package.
According to Gemalto, the tool provides a great opportunity to explore new revenue sources for TIM, leveraging the marketplace trend of major investments in digital media from application developers, e-Commerce and other segments that plan to offer applications to customers. Unlimited monthly data-usage as well as simplified installation with just a few clicks is appealing to advertisers and customers alike, who now have an effective solution for promotion and downloading. With this, TIM is developing app partnerships directly with a wide variety of brands and service providers.
Flavio Lang, Director, VAS and Handsets, TIM Brasil
The Gemalto solution allows us to offer an innovative channel that intelligently uses telecommunication assets to create an easy and efficient experience for the promotion and installation of apps. In addition to creating a new business opportunity, it also allows us to improve convenience for consumers, who will now be able to understand and download applications in a simple, fast and innovative way.
Rodrigo Serna, President for the Americas at Gemalto
Gemalto's mobile app push solution quickly transforms any device into a branded mobile marketing channel providing proof of downloads and easy historical reports that quickly reveal up to the moment customer demands. This type of statistical reporting improves business intelligence and lifecycle management helping mobile operators to securely deliver offers relevant to customer needs ultimately improving service and satisfaction.
