Apple has acquired Emotient, a San Diego-based artificial intelligence(AI) startup with technology for recognizing emotions in people’s faces in video content, according to a report by the Wall Street Journal.
Emotient brands itself as the leader in emotion detection and sentiment analysis, part of a neuromarketing wave that is driving a quantum leap in customer understanding. The company says that its services quantify emotional response, leading to insights and actions that improve products and how brands market them.
Apple's latest buy (h/t @daiwaka) could use face recognition to help cars respond to drivers https://t.co/3pkikfru6W pic.twitter.com/dVncVUdmNE
— Tim Bradshaw (@tim) January 7, 2016
Apple deal no home run for Emotient, it had tried/failed to raise new VC round on favorable terms. 2016: Year of distressed startup sales?
— Rolfe Winkler (@RolfeWinkler) January 7, 2016
