US-based Over-the-Top(OTT) streaming video giant, Netflix enters Singapore via a partnership with Singtel, the largest operator on the island. Singtel's exclusive tie-up with Netflix will give its mobile and home broadband subscribers free, time-limited access to the popular streaming service.
Singtel customers who sign up or recontract only for a mobile subscription will receive three months' free subscription, while those who do so for Singtel's Internet and television bundle will get six months, said the Operator. The tie-up also gives customers the convenience of watching Netflix through Singtel TV set-top boxes beginning April, where they can pay for their Netflix subscriptions directly through their Singtel billing.
Singtel said that customers can expect to enjoy the highest-quality viewing experience possible as Singtel can now plug into Netflix’s Open Connect programme, their global content delivery network.
Yuen Kuan Moon, CEO of Consumer Singapore, Singtel
Our customers’ entertainment consumption habits are changing. They want more freedom and flexibility in the way they consume content. This partnership with Netflix offers them just that and strengthens our content proposition by complementing our diverse suite of home entertainment offerings.
Bill Holmes, Netflix's global head of business development
As a Netflix Open Connect partner and the exclusive promotional launch partner, Netflix and Singtel are working together to deliver our diverse library of TV shows and movies and an unparalleled streaming experience through Singtel products.
