Mobistar’s “Have a Nice Day” scheme that rewards its customers for their loyalty by offering them gifts and surprises throughout the year has extended its giveaways to include cinema tickets. Launched in April last year, the customer loyalty program will now see Mobistar offering its customers free cinema tickets regularly througout the year via a deal with the Belgian Cinema Federation.
The second largest mobile operator in Belgium said that the loyalty scheme which also includes free call minutes and extra data allowances does not require loyalty cards or collection points, awards the rewards spontaneously. The value and frequency of gifts will depend on individual customer loyalty, said Mobistar.
According to the Operator, all Mobistar customers who buy a cinema ticket will get an additional ticket for free. This offer will be made to Mobistar customers on an annual, half yearly, quarterly, monthly or weekly basis depending on whether they have been customers for 3 months or 1, 2, 3 or 5 years respectively. So for example, customers who joined Mobistar in 2009 will be offered a free cinema ticket every Tuesday when they buy a ticket in participating cinemas.
