Singtel, AIS, Globe, HKT, Optus, Taiwan Mobile and Telkomsel today announced that they have formed an Alliance to launch a first-of-its-kind cross-border rewards programme aimed at delivering greater value to eligible customers when they travel to Singapore, Thailand, Philippines, Hong Kong, Australia, Taiwan or Indonesia where the telcos are respectively based.
The programme would enable travellers to earn and use rewards, claim and redeem unique deals for transport, dining, merchandise, services and enjoy other incentives when they travel to any of these markets. They would also access customer support from their telco via calls or online while overseas for free.
The programme, which would be progressively rolled out in the second half of 2024, will enable customers to conveniently access and redeem unique benefits seamlessly from their individual telco apps while travelling.
Anna Yip, Chief Executive Officer, Business Development, Singtel
We value our customers’ loyalty and want to enhance their travel experience. With this unique reciprocal rewards programme, our customers can access exciting local rewards and offers when they visit any of the markets within the Alliance. For inbound tourists, we’re making it easier for them to get the most value while exploring Singapore, thereby strengthening Singapore’s position as an iconic destination. We’re starting with our regional partners but plan to expand this programme to cover key travel corridors and popular destinations globally so our customers will have an even wider array of opportunities and new experiences to enjoy when they’re abroad.
Matt Williams, Managing Director, Customer Solutions, Optus
We are thrilled to be part of the launch of this pioneering travel rewards programme, representing our commitment to enhancing the lives of our valued Optus customers. We know that Australians love to travel abroad, and that people love to travel to Australia – with over 35 million travellers to and from Australia each year. This programme is an innovative way for us to deliver compelling experiences within our partner alliance spanning six other destinations, demonstrating the power of being part of the Singtel Group. We are looking forward to bringing this programme to our customers soon and invite them to join us in these unique experiences.
Derrick Heng, Chief Marketing Officer, Telkomsel
In the wake of the pandemic, there has been a notable surge in the number of Indonesian youths venturing abroad, encouraged by reduced airfares and more lenient visa policies. Reflecting Telkomsel's steadfast dedication to pioneering innovations and surpassing customer expectations, we are proud to introduce the world's first cross-border telco rewards programme. This pioneering initiative aims to enrich the international travel experience, offering them superior benefits and the opportunity to immerse themselves in unique local experiences just like a local. Additionally, we anticipate that this programme will deliver added value to the subscribers of our telco partners, as well as Telkomsel and by.U, by complementing the competitive pricing and seamless network experience synonymous with our all-digital telco brand designed specifically for the youth demographic.
