Lebara Mobile, Europe-based operator supported by an alliance of major Saudi investors and Lebara Group, has announced the launch of its MVNO service in the Kingdom of Saudi Arabia (KSA). Lebara which has received one of the only two licences granted by the industry regulator earlier this year will partner with Mobily to offer its mobile service.
Lebara said that it targets to tap into the expatriate market in Saudi Arabia, which boasts a community of 10 milllion people. The MVNO added that its pre-paid SIM cards and recharge vouchers will be available in Saudi Post and other retailers across the country.
Lebara expanded its services by launching Lebara Money in the UK, a simple and secure MasterCard® prepaid card and fast and reliable money transfer services using MoneyGram, both offering competitive rates for customers wishing to send money abroad as well as international mobile top up services.
HRH Prince Abdulaziz bin Mishal bin Abdulaziz Al-Saud, Chairman, Lebara Mobile KSA
We place significant importance on our alliance with Lebara. Such an alliance will play a significant role in bringing differentiated mobile services not only to the Kingdom but to the region.
Yoganathan Ratheesan, Chairman & CEO, Lebara Group
We are thrilled to be working with our Saudi partners and we're looking forward to building more partnerships in the Gulf region. Offering high quality and low cost mobile products to migrant communities is the driving force of our business. With today's launch we'll be able to offer this service to the millions of expats living and working in Saudi Arabia, helping them stay connected to their friends and family at home.
Fadi Kawar, CEO, Lebara KSA
One of Lebara's main objectives in KSA is to bridge the gap and provide more affordable international and local voice, as well as data services, for our market segments in KSA, while maintaining high quality levels.