Rakuten this week announced the launch of 'Rakuten Point Mall', an entertainment-focused online points portal that enables users to earn Rakuten Points through a variety of games and other interactive content.
Rakuten Points is Rakuten’s loyalty points program that can be used to shop on the Rakuten Ichiba internet shopping mall, to book accommodation through Rakuten Travel, and on other services across the Rakuten Group.
Visitors to Rakuten Point Mall will encounter a variety of themed content designed to provide fun and interactive ways to earn Rakuten Points. On the tropical island-themed Game Island and Shopping Island, users can earn Rakuten Points by playing fun and intuitive games, such as Treasure Bingo or an ancient ruins-themed version of the Japanese classic board game “Sugoroku,” as well as by clicking on banners and purchasing products. Users can also earn an additional Rakuten Point every day by completing all five missions in the daily Stamp Rally, which include simply logging in, or even win up to 10,000 points a day through the Daily Chance lucky draw.
Rakuten said it will continue to create engaging new services that users can enjoy while earning Rakuten Points.
