Quick Take: SMS Firewalls Help Operators Secure Messaging Revenue and Enhance Enterprise Brand Engagement - Mada

2 months ago
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At the recently concluded GSMA WAS#9 event which took place in Kuala Lumpur, Tara Neal, Executive Editor of The Fast Mode spoke to Pamela Younes of Mada, a telecommunications provider offering high-quality international voice, wireless broadband, and communications network services to mobile operators around the world. Pamela spoke about how brands are leveraging SMS as the preferred tool to engage with their customers and in terms of challenges, highlighted how revenue leakages, for example gray routes, are a concern to Operators and how firewalls are helping Operators mitigate the loss of revenue on their messaging business. Pamela also touched briefly on Mada’s current market presence.

Watch the video below for the full interview.

Other interviews from WAS#9

Interview with Patrick Gatt, Senior Manager - Wholesale & International Services of GO Malta on challenges and solutions for monetizing operator messaging traffic - here

Interview with Cedric Gonin, Senior Director of Marketing, Mobile Services of Orange on monetization of A2P traffic and the way forward for Operator messaging business - here

Interview with GSMA WAS#9 Chair Kathleen A. Leach on the Role of WAS on industry facilitation and collaboration for Operator interconnect and roaming services - here

Interview with Darragh Kelly, Chairman of the Board of Anam on the growth of the company and its solution offering as well as its role as the second time host of the WAS#9 event - here

Interview with Brian D’Arcy, Chief Commercial Officer of Anam on the trends in the A2P market, the challenges facing Operators in the messaging space and the monetization opportunities -  here

Interview with Zoran Vasiljev, CEO of Apigate on the partnership with Anam for the delivery of highly accessible and secured messaging platform -  here

Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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