Telenor, Thursday announced that it registered a remarkable growth in its data roaming service, citing the 300% increase in data usage recorded by its Swedish operations.
In May, the operator introduced quota-based data roaming plans as part of a company-wide roaming initiative to attract data-hungry consumers using mobile services while abroad with the aim to increase data roaming usage from 30% to 80% in its European markets over the next two years. With the new plans, Telenor said that every other customer roamed when abroad, compared to 1 in every 3 last summer.
During vacation Swedes spend their megabytes on entertainment and sharing, with YouTube, web-streaming (for example Facebook), Spotify and Netflix, as some of the most visited sites. Denmark, Norway and Spain are the top destinations.
Danes seem to bring their surfing habits to vacation, too. According to Telenor Denmark‘s records, data traffic increased 120% in the period June-July 2015 compared to the same period last year. At the same time, there is a 8% increase in voice roaming, while SMS decreased 6%. Looking at the networks that majority of Telenor Denmark’s customers roamed in, their favorite summer destinations are Sweden, Germany and Spain.
In Bulgaria, Telenor customers who travelled abroad have surfed 240% more this June and July than in 2014, but they also call more while travelling, making an increase of 23%.
In Hungary, Telenor also sees a clear increase in voice roaming usage, both generated by visitors in Telenor network, and our customers roaming in foreign networks. Data traffic has tripled, both generated by visitors and by Telenor customers travelling abroad. Majority of Telenor Hungary’s customers are roaming in Austria, Germany and Italy. According to Telenor Hungary’s roaming data, the most popular summer destinations outside of EU are Switzerland, Turkey and the United States.
In Montenegro and Serbia data usage has more than doubled in comparison with 2014. Top three roaming destinations for customers of Telenor Serbia are Montenegro, Bosnia and Greece.The most popular roaming destinations for customers of Telenor Montenegro are Serbia, Bosnia and Croatia.
