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T-Mobile's 'Uncarrier' Strategy Adds 1.1M Customers

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T-Mobile released its 2nd Quarter 2013 results with the following key highlights: 


Total customer net additions of 1.1 million, an improvement of 1.3 million net additions year-over-year

T-Mobile led the US wireless industry in the second quarter with 685,000 branded postpaid phone net additions

Branded postpaid net additions of 688,000, an improvement of more than 1.2 million year-over-year

Total branded customer net additions of 678,000, the strongest growth in four years

Record low branded postpaid churn of 1.58%, a decrease of approximately 50 basis points year-over-year

John J. Legere

"T-Mobile's Un-carrier approach has clearly resonated with consumers. By fixing the things that drive them mad, like contracts and upgrades, and freeing them from the two-year sentences imposed on them by our competitors, they are choosing the new T-Mobile in unprecedented numbers," said John Legere, President & CEO of T-Mobile. "We are just beginning and we will continue to apply this innovative thinking to the Un-carrier offers we create and to the internal operations of our company, which taken together are driving significant shareholder value creation."

 

  Source - T-Mobile (August 8, 2013) Follow US @ Policy and Charging Control Policy and Charging Control Policy and Charging Control

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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