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ABI research has recently released a report on the growth of mobile data services in major regions in the world including Latin America, Middle East, and Africa. According to ABI, all three regions will experience double-digit CAGR in their mobile broadband service revenue from now until 2018 with per user usage expected to reach 2.5 Gb in 2018. As in other markets, the proliferation of smart devices and high speed broadband connection as well as the availability of social networking applications, on-line audio and video content and mobile services have contributed to the increase use of data in these regions. According to the research, regulatory policies in these regions have a strong impact on the products offered. Mobile number portability measures and mobile termination rates for example, have a strong influence on churn numbers for the operators and must therefore be taken into consideration in customer retention strategies.
All these rising trends do not necessarily imply increased profitability. Jake Saunders, VP and practice director adds: “Operators in the regions need to be prepared to respond to new competition policies. For example, a slash in termination rates means consumers have fewer reasons to subscribe to different operators concurrently. The battle to gain market share will be even more intense.”
The “Mobile Carriers and Revenue” and “Mobile Data Traffic & Usage” Market Data provide a robust source of financial and operational benchmarks, as well as traffic and end-user related metrics respectively, not just for the markets as a whole, but also for mobile cellular carriers. These findings are part of ABI Research’s Mobile ARPU and Mobile Traffic Research Services.
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