Ex-Bell Media President, Kevin Crull is appointed as Sprint's new chief marketing officer, reporting to President and CEO Marcelo Claure. Crull who exited the largest operator in Canada last month will assume his new role on May 31. In his new role, Crull will be responsible for all products and services, brand and advertising, customer acquisition and retention, and all digital and social efforts. Crull has served various senior leadership roles with the North American service providers, including senior vice president and general manager of AT&T’s wireless initiatives and US West's senior business unit vice president and brings with him 30 years of experience leading sales, marketing and operations teams.
He recently served nearly five years as chief operating officer and then president of Bell Media, Canada’s largest media and broadcasting company. At Bell, Crull led the acquisition of CTV Globemedia in late 2010, creating the foundation for Bell Media.
Prior to Bell Media, Crull served as president of the Bell Residential Services organization, Canada’s largest consumer telecommunications company, providing high-speed broadband, home phone, and satellite and fiber television service. There, Crull launched FibeTV, an internet-based live TV service delivered over a fiber optic network. FibeTV has since grown to over 1 million subscribers in eastern Canada.
Marcelo Claure, CEO, Sprint
Kevin did an amazing job at Bell Media and I expect him to do even better at Sprint,” . “Sprint is privileged to attract someone of his caliber and experience in media, content, and wireless. As the industry shifts towards providing unique experiences and content to wireless customers, Kevin’s exceptional experience will allow him to be a great contributor in Sprint’s transformation journey.
Kevin Crull, Chief Marketing Officer, Sprint
I’m thrilled to join Sprint, a company that I believe has limitless potential for growth and transformation at a very exciting time in the industry. I believe the Sprint team is showing great momentum and has a plan to win in the marketplace. The wireless industry offers tremendous opportunity for profitable growth. My past experience has been all about execution and transformation and delivering results, and this is what I intend to do as part of the Sprint team.
