BroadSoft, the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks, this week announced that Taher Behbehani, a seasoned technology executive and tech entrepreneur who helped lead a number of companies in their achievement of significant growth, has been appointed Chief Marketing Officer.
In this newly created position, Behbehani who has hold executive positions at BlackBerry, American Express and Time Warner Cable will draw upon his extensive operational, product strategy and marketing expertise to help guide BroadSoft to its next growth stage.
Behbehani earned his undergraduate degree in Electrical Engineering from the University of Wisconsin-Madison, and holds a M.S. in Electrical Engineering from Yale University.
Michael Tessler, president and chief executive officer, BroadSoft
We sought a technology leader with a track record of getting in front of trends that have shaped our industry. In his new role, we believe Taher's experience will help us continue to be the industry leader in meeting the growing enterprise demand for mobile Unified Communications. We are committed to providing a superior end-to-end customer experience, which requires a seamless process from messaging initial benefits to post sale engagement. We are confident Taher's expertise launching products and services in Europe, Latin America, China and North America will help us deliver on this commitment.
Taher Behbehani, Chief Marketing Officer
I am very excited to join BroadSoft and its amazing and passionate team of innovators. This company is the industry leader responsible for driving Unified Communications into the cloud, creating innovative applications and delivering new use cases. I know that through continued close partnerships with other tech leaders and service providers, we will create entirely new experiences and benefits for our customers and users.