InfoVista, the leading provider of network and application performance orchestration solutions, announced the appointment of industry leader Cheryl Ragland as the new CMO of the company.
At InfoVista, she is responsible for executing on InfoVista’s global marketing, while strengthening the company’s U.S. brand. In addition she is tasked with stimulating increased demand for InfoVista solutions and driving revenue growth across the entire product portfolio.
Before joining InfoVista, Ragland was the global vice president of corporate marketing at BroadSoft, overseeing all global marketing functions including brand awareness, public relations, events, digital and social strategy and internal communications. Ragland transformed the BroadSoft brand by establishing the corporate digital marketing group and further expanding the annual user’s conference—Connections—to receive the highest approval ratings, and attendee and sponsorship levels in its history.
Before BroadSoft, Ragland was at Avaya where she oversaw strategic marketing for the government solutions group and created multi-channel marketing campaigns to increase sales and brand awareness, supporting revenues of more than $510 million, said Infovista. She directed all rebranding efforts for Avaya Federal after its acquisition of Nortel Government Solutions, and created integrated marketing and sales enablement plans for both product and services teams.