Rostelecom Group, the largest integrated digital service provider in Russia, announced that its corporate strategy to 2025 has been approved by the Company’s Board of Directors.
At the recent virtual investor day, the company illustrated how it intends to continue with its development as the largest integrated provider of digital services and solutions in Russia and the most reliable partner for households, business and the state.
As part of Rostelecom’s strategic plan for 2020-2025, the Company’s main priorities are:
- Pursue 'Smart growth' in traditional businesses to provide a higher rate of return on investment and cash flow.
- Securing the leading position in the retail segment (B2C) in terms of subscribers and revenue, and to target a base of over 100 million customers.
- enhancing its unchallenged leadership of the B2B/G market and maintain its status as the company of choice for business and the public sector.
The operator also plans to increase operational efficiency in traditional business segments by enhancing internal efficiency and containing growth in operating costs to achieve OIBDA margin of 40% plus over 5 years.
To streamline the implementation of these strategic priorities, Rostelecom said it will introduce a segment-cluster development model, with a strong focus also on client-orientation and operational efficiency. Traditional customer segments will be complemented by separate high-growth clusters made up of Data Centres and Cloud Services, Information Security, Digital Medicine, Digital Region and State Digital Services.
