STC Group CEO Nasser Sulaiman Al Nasser affirmed that stc seeks to develop artificial intelligence applications to enrich people's lives and reinvent customer experience in line with its DARE strategy.
He pointed out that the telecommunications sector is no longer limited to providing traditional services such as voice communications and internet; its role has expanded to include enabling digital transformation by launching services associated with 5G technologies, the Internet of Things, cloud computing, digital payments, content management and artificial intelligence.
Al Nasser indicated that among the applications that stc seeks to develop are network management and development applications; in addition to marketing applications; financial applications; and customer services and human resources applications. He added that all these applications benefit both the customer and the company by improving customer experience, reducing costs, increasing income, and optimizing operations.