Media Distillery, leading provider of AI technology to optimise video UX, announced that Altice Portugal, the largest telecommunications service provider in Portugal, has gone live with EPG Correction Distillery to improve user experiences (UX) for subscribers to its MEO IPTV and OTT services.
The pioneering solutionis now ensuring accurate start-times and end-times for 1.5 million subscribers across the most popular TV channels on MEO, the consumer TV service brand operated by Portugal’s largest operator of the same name, wholly owned by Altice Portugal.
Eliminating EPG inaccuracies delivers better UX
With EPG Correction Distillery, viewers get a better user experience because EPG programme schedule information is accurate. Typically, a TV service begins playing linear broadcasts at the EPG-indicated start-time. However, shows often don’t begin exactly at the time stated in the EPG. Without correction, on replay, the viewer might be compelled to watch the end of the preceding show. Conversely, if the programme begins before the time shown in the EPG, subscribers might miss the beginning of their selected show. These scenarios adversely affect the user’s viewing enjoyment and can cause significant frustration.
EPG Correction Distillery uses AI to automatically analyse broadcasts, in real-time, across multiple channels and makes adjustments so that replay start-times coincide with actual start-times of TV programmes as they are broadcast. As a result, users can trust the schedule information in their EPG, leading to harmonious viewing and enhanced service enjoyment.
AI-enabled time markers mean better ad insertion
Altice is additionally leveraging AI-enabled time markers, part of multiple award-winning Media Distillery technology, to insert advertisements in the MEO replay environment, thereby improving both ad effectiveness and monetization potential.
Time markers ensure that MEO can insert advertisements in a replay environment. As a result, the operator has the opportunity to benefit from a new revenue stream, meanwhile improving return on investment in content.
