“TV Everywhere providers struggle to ensure brand and user experience consistency across a host of connected consumer devices,” said Ron Downey, the CEO of Massive Interactive. “Employing the multi-device development kit, MVP offers an intelligent and elegant solution for multi-screen UI portability and consistency across all commonly used manufacturer’s devices – from a single core application. This feature differentiates MVP from other products in the marketplace.” “The complexity of multi-screen services, fragmentation of the connected device landscape and high development and maintenance costs are significant challenges for video service providers of all sizes,” said Mr. Downey. “New offerings are often out of date by the time they hit the market. With MVP, we are able to reduce platform development costs and forward operating expenses, as well as increase speed to market with a robust and scalable foundation that meets the current and future needs of our clients’ product roadmaps.” Read More 'Massive Interactive to unveil end-to-end multi-screen platform for TV Everywhere'
