Telstra, Australia’s largest telecommunications company invests in Ooyala, the leading innovator in video streaming, analytics and monetization, to accelerate its engineering efforts focused on innovating its video streaming and analytics platform. The USD $43 million capital investment will enable Ooyala to accelerate growth both domestically and internationally.
According to a statement by Ooyala, it has demonstrated global momentum with new multi-screen video and analytics deployments for major customers including Univision, the leading media company serving Hispanic America, Comedy Central, Shine Australia, Major League Soccer, The British Film Institute and the PGA Tour, building on its success with customers such as ESPN and Bloomberg.
Jay Fulcher, chief executive officer of Ooyala, said, “Telstra’s recent investment is a reflection of the massive opportunity they see in the market, and is a great validation of our business model, our performance over the past year and a half, and our team. Its investment will help accelerate our pace of innovation and technology adoption around the world as more broadcasters standardize on our streaming and analytics technology as a means of maximizing their video revenue.”
Telstra Media Group Executive Rick Ellis said we are living in a multi-screen media environment driven by unprecedented demand and choice. As a result, data consumption across all devices will continue to increase."Research shows that by 2017, video consumption will account for up to 90 percent of global consumer traffic on fixed networks, and two thirds of global mobile data traffic," Mr. Ellis said. "Ooyala underpins our plans to deliver personalized video experiences across all screens. Its analytics provide deep insights that drive increased viewer engagement and revenue from video. Ooyala technology will extend our current video content delivery capability progressively over the next months and years." Read More 'Ooyala Receives $43 Million Investment From Telstra To Accelerate Adoption of Its Market-leading Video Analytics'
