Cisco is teaming up with LeCloud, a leading video cloud platform to drive the development of Digital Rights Management (DRM) through its leading VideoGuard Everywhere DRM solution.
The two companies have built a DRM cloud platform that is compatible with multiple DRM protocols and able to provide one-stop solutions to support the global video cloud service ecosystem.
Cisco VideoGuard Everywhere, an end-to-end video service protection and monetization solution, enabled LeCloud to comply with content protection requirements from English Premier League (EPL) and to meet its aggressive deadline for service launch following a short phase of only eight weeks from project inception to launch,as well as to secure EPL content distributed through its LeSports OTT service.
VideoGuard Everywhere, which was deployed on LeCloud’s cloud infrastructure and integrated with its cloud-based video services, is also enabling LeCloud’s global efforts to roll out a Video-as-a-Service (VaaS) offering, said Cisco
LeCloud claims that globaly it provides 10 million live broadcasts a year, the dynamic acceleration of hundreds of millions of devices a day, and tens of millions of real-time HD videos concurrently. It serves 110,000 corporate clients and billions of users. Today, the 21 VaaS products of LeCloud have formed the biggest video cloud portfolio in China.
In recent years, enhancing the security of digital content and protecting intellectual property (IP) has become a key issue in the development of the digital content industry, said Cisco. The 10 most popular movies in 2015 were cumulatively pirated 4 billion times, and problems faced by the industry during transition such as rampant piracy, regulatory difficulty and losses caused by infringement, make the effective protection of rights very urgent.