Telstra-owned Ooyala, Tuesday introduced Ooyala AppStudio, a new turnkey over-the-top (OTT) solution for innovative video providers to cost-effectively build and deploy comprehensive OTT app- and web-based video entertainment experiences.
Ooyala said the AppStudio solution will mitigates the expensive custom development and integration costs typically associated with OTT market entry. An out-of-the-box solution, it ensures customers can deploy premium OTT experiences on time and on budget, with a simple, easy-to-use interface. As such, it does not require highly technical staff to build or manage services. Content providers can automate the build of OTT apps directly within the Ooyala AppStudio console for any device, supporting apps for Apple TV, Roku, Amazon Fire TV, and Chromecast as well as on iOS, Android and the web.
Developed in partnership with Massive Interactive, Ooyala said that the AppStudio is a comprehensive solution for companies to deploy, manage, track, analyze and monetize all components of a cloud-based OTT service. It supports revenue models including subscription video-on-demand (SVOD), advertising-supported video-on-demand (AVOD) or hybrid strategies.
Belsasar Lepe, Ooyala co-founder and Senior Vice President of Products and Solutions
There is tremendous growth in OTT demand particularly outside of the U.S., where broadband and 4G connectivity is improving, making offerings accessible to huge new audiences. For local content providers who want to hedge against larger OTT incumbents entering their market, Ooyala AppStudio is a perfect fit.
Ron Downey, Massive CEO and Co-founder
By integrating Massive HALO into Ooyala AppStudio, Ooyala’s mid-tier content owner and operator customers will experience previously unheard-of control of their video services.
