Etisalat, the largest operator in the UAE with 11.6 million customers has awarded second phase implementation for its new in-store digital signage retail deployment to RMG Networks, a leading provider of technology-driven visual communications. The operator has successfully completed phase one of the project in partnership with the vendor.
The digital signage retail project is in direct support of the Etisalat's new "Life: Connected" store concept designed to transform its retail experience and drive sales with a contemporary, fully digital environment for its customers. The one-of-a-kind digitally enabled concept equips Etisalat retail stores with interactive and non-interactive video walls, LED displays and interactive SmartScreens that allow customers to learn about product and service options, with multi-language support.
This award follows the phase one contract announced in July 2015. The project is one of the largest retail developments of its kind in the Middle East, said RMG Networks.
Suhail Al Awadi, Vice President-Retail at Etisalat
Digital signage is a revolutionary way to engage customers looking for an innovative and exciting experience. Our new SMART stores in the UAE embody Etisalat's customer experience strategy, using technology to make our customer's visit to the store effortless, informative and highly interactive.
Robert Michelson, Chief Executive Officer and President of RMG Networks
Intelligent visual solutions allow retail stores to connect with customers, enhancing their experience and increasing engagement. We are proud to support Etisalat in implementing this revolutionary visual concept.
