PLDT's subsidiaries, Smart Communications and Sun have partnered with Fortumo to launch carrier billing on the Windows Phone Store app store. With the launch, more than 70 million customers of Smart and DMPI’s Sun can now conveniently charge purchases of apps and games from the Windows Phone Store to their phone bill through a 1–click payment.
According to data from World Bank, less than 3 million Filipinos have access to credit cards while the country is estimated to reach 40 million smartphone owners this year. Therefore in emerging markets like the Philippines, direct carrier billing increases the coverage of users who have access to payments tenfold.
Fortumo’s direct carrier billing platform allows users to make payments over a data connection by confirming purchases with one click on their phone. Payments are processed without any additional information required from the mobile user which provides a significant conversion improvement compared to any other online payment method such as credit cards.
Mellissa Limcaoco, Innovations and Product Development Group Head at Smart
We are thrilled to partner once again with Fortumo to bring carrier billing to our subscribers, this time to allow users to purchase apps and other virtual content on the Windows Phone Store. This is part of our initiative to bring the best and the latest digital services to our consumers so they can experience the ’Smart Life.
