Robi Selects ALU's Motive OSS Portfolio to Enhance Customer Experience in Bangladesh

Robi Selects ALU's Motive OSS Portfolio to Enhance Customer Experience in Bangladesh Image Credit: Alcatel Lucent

Alcatel-Lucent has announced that its OSS software portfolio has been selected by Robi Axiata Limited, one of the leading mobile telecom operators in Bangladesh. Robi will deploy Alcatel-Lucent's Motive OSS portfolio, a technology solution to enhance consumer experience by proactively providing the operator with a view of network performance. It will be deployed throughout Robi’s data centers for centralized management and monitoring of the Robi network. The solution is expected to be deployed and operational during the second half of 2015.

Robi will deploy the OSS suite which includes Motive Service and Unified Resource Engine (SURE), Motive Service Event Manager (SEM) and Motive Service Performance Manager (SPM) software products, part of the Motive Dynamic Operations portfolio. Robi will also deploy incident, problem and change management and workforce management products from Alcatel-Lucent’s technology partners.

According to Alcatel-Lucent, it is providing an end-to-end service assurance view that will enable Robi to ensure accurate network inventory management, correlation capability, and automated ticket management capability. The Motive Dynamic Operations portfolio creates a clear path for service providers to migrate to the cloud by making their operational infrastructure as agile as the virtualized network and data center.

A.K.M Morshed, CTO, Robi Axiata
The Bangladesh market is representative of a large portion of the APAC, CALA and Africa markets where the mobility of the population and appetite for data is growing exponentially. To keep up with this growth, Robi was looking for a solution to help improve customer experience in a very competitive environment.

Srini Sundararajan, President, Alcatel-Lucent South Asia
As Robi begins its network transformation toward NFV and Cloud operations, it is critical to have OSS capabilities that can support the move to the Cloud. Alcatel-Lucent’s Motive Dynamic Operations platform will enable Robi to streamline its siloed systems onto a more automated and cost efficient operational framework, enhancing its ability to deliver future cloud services with a high level of performance and quality.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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