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PLDT Launches Big Data Services to Help Enterprises with Data-Driven Decision Making

PLDT Launches Big Data Services to Help Enterprises with Data-Driven Decision Making Image Credit: PLDT

The largest Operator in Philippines, PLDT, Wednesday announced that it will offer Big Data services in the country to help local enterprises advance their businesses through a range of digitally transformative solutions. These solutions are aimed at enabling enterprises to analyze openly available data and gain insights that drive predictive and data-driven decision-making in their businesses.

PLDT's Big Data services are designed to help enterprises to determine opportunities for cross- and up-selling products, promoting various platform events, and developing promos depending on actual consumer usage. These decisions are based on data that provide valuable insight into the profiles of PLDT’s users, helping the company develop relevant products, services, and promotions for its consumers. 
According to PLDT, its network of Data Centers can process industry-level data center requests, and enable PLDT to offer Big Data services such as Expert Consulting, Managed Platform services, and Breakthrough Insights. Large Enterprises as well as SMEs in the financial services, logistics, retail, hospitality, healthcare and utility industries are set to benefit the most from Big Data analytics, said PLDT.

Ernesto Alberto, EVP, PLDT and President & CEO, ePLDT
Big Data drives our everyday lives. Every action generates data, which become valuable insights that empower enterprises, organizations, government agencies, and even small and medium enterprises to develop more effective products, services, and programs for their target markets. By offering Big Data services, PLDT enables the country’s digital economy by providing capabilities that leverage our network infrastructure and data service expertise.

Nerisse Ramos, Chief Operating Officer, ePLDT Group
PLDT’s world-class infrastructure is capable of handling the most demanding data analytics tasks. The introduction of Big Data analytics in PLDT’s portfolio reinforces its commitment to provide customers with game-changing capabilities and insights that can propel their business to the ASEAN landscape.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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